Like a lot of professional marketers, I find it hard to talk about myself. Still, marketing is about telling stories, so here is a (very) short story about how I came to be a strategic marketing partner to a small group of amazing clients.

how I became a strategic marketing partner

After 18 years in professional services, first in executive search then a law firm, I started my own marketing services company at the height of the 2008 economic downturn. I began by serving as a strategic marketing partner to clients in executive search because that’s where I had the most experience and connections. Soon, I integrated my affinity for local, independent businesses by adding chambers and non-profits to my portfolio.

In the nearly 10 years since, my clients have seen as much as 80-100% improvement in online engagement and increased revenue and profits, at far less cost than staffing an internal marketing department. Still, I consider myself more than just a strategic marketing partner. In a lot of ways, I’m like a craftsman, crafting distinctive, one-of-a-kind solutions that match an organization’s distinctive style.

Today, my very first client is still a client, and others come to me as referrals from clients, colleagues, partners, and friends. That trust humbles me and motivates my best performance. Collaborating with clients to achieve success is the best way I can demonstrate that their trust is not misplaced.

See more at JulieUmnus.com.