marketing process

marketing advisory servicesArtisan Etc approaches each client project with the same dedication that experienced craftsmen approach each distinctive product they create. Our marketing process begins with assessing your current position in your specific niche, as well as an understanding of your mission and goals.

Most successful initiatives start with an understanding of where you are, where you want to go, and the best way to get there. And so do we. After we’ve assessed your current position compared to your competitors, we establish success criteria up front so expectations are clear. This way, we all know success when we see it.

Once we’ve gotten to know you and taken the time to clearly identify your goals and criteria for success, we carefully craft a one-of-a-kind strategic mix of traditional and new media solutions that is as distinctive as your business.

project managementLike an artisan who creates a high-quality, one-of-a-kind product – usually by hand – we begin molding your marketing strategy into a clear and unique plan to execute. Through our approach to understanding your story, we carefully craft a brand and identity to match it. From logos, taglines and key messages to color palettes and fonts, we provide you with a library of everything you need to communicate a consistent brand message that tells your audience who you are, why you’re the best at what you do, and why they benefit from working with you.

By identifying where your audience is and meeting them where they are, we help you hand-select the right channels to communicate your message. If grassroots campaigns are right for your situation, we’ll create a unique outreach program to build affinity to your brand. If your audience is social, we’ll meet where they meet, engaging them in the conversation about what they want and need.

Assembling the right resources with the appropriate skills to put the plan into action can be a challenge for any business. That’s why for some clients, our full service project management offering makes the most sense. We serve as your marketing team, providing a comprehensive range of integrated marketing and messaging programs. On the other hand, if you already have the resources to execute the tactical elements of your marketing programs, through our advisory services offering we can work with you to develop a broader strategic plan to guide those tactics and drive business success. We will be there to get you started – with process documentation and training if needed – and for ongoing consultation, maintenance and new project development.

marketing project reportingWe believe that clear and open communication is essential to this process, so we share status reports with you throughout the process. We put tracking systems in place for your campaigns, then we teach you how to track and maintain your most successful marketing programs for yourself. We’re committed to your success.