Heidrick & Struggles

Heidrick & Struggles

the organization

Heidrick & Struggles is one of the world’s first leadership advisory firms, blending executive search and leadership consulting services to help companies attract, develop and retain the world’s most talented individuals. For nearly 60 years, Heidrick & Struggles has helped the world to be better led.

the need

Initially Heidrick & Struggles engaged Artisan Etc for project assistance relating to design, functionality and process considerations for the firm’s revamped website, and to assist with other marketing related activities. Today, some of the projects we tackle for the firm on a regular basis include the design, creation and reporting on a variety of branded email campaigns; administration and distribution of daily news reports; ongoing support for the website; and other related marketing support services.

the tactics

Artisan Etc…

  • acted as project manager on the firm’s first website refresh in more than seven years; liaised between business owners in Australia and the corporate IT group in Chicago; and provided direction to IT project managers
  • created administration process documentation including front-end content administration and identifying where various corporate departments and systems were critical to the integrity of the data
  • provides ongoing web maintenance and support; acts as first point of contact for global employee requests; liaises with internal HR and IT departments, and practice leadership worldwide
  • handles tier 2 escalation from helpdesk on website issues, liaising with internal IT, infrastructure and operations teams, plus third party development teams
  • provides administration of electronic mailings; advises on format, design, content, distribution and reporting; creates email templates; and document processes
  • advises on third party media clipping service; serves as primary resource for layout, support and distribution of the daily news reports
  • provides graphic design support for various print and online branded materials

the result

With the guidance and support of Artisan Etc, the firm’s new website has a fresh new look and improved functionality, plus documented administration processes to ensure the integrity of the site going forward. We continue to provide the firm with support in its ongoing marketing activities, helping to raise awareness and drive results.

Julie is diligent, responsive and professional in all she does. She is also very good at providing creative and alternative solutions when resources and time are tight.

In the end, Julie is flexible and willing to provide whatever marketing support is needed on any given day. She is an extremely valuable extension to our team and someone we know we can count on.

~ Jennifer Nelson, Global Marketing Director