a fully integrated marketing program
I’m most proud of this project, plus it was great fun from start to finish. What began with the need for some marketing support – making updates to the current website, creating online surveys, updating email lists – evolved into a whole new identity for the vibrant Chicago neighborhood known as Clark Street in Lincoln Park. The Lincoln Park Chamber – along with a Clark Street Commission – realized the importance of a unique and lively identity supported by email communications, website, and social media in attracting new businesses and visitors to the area. Read more >>
a website redesign + ongoing marketing services
I came up through the business and IT ranks at Heidrick & Struggles before joining its marketing team mid-career. So years later when my former colleagues came to me for help with a website redesign and various other marketing support services, it was the perfect fit. I brought with me a unique perspective – having historical context of the firm’s culture and previous website and marketing efforts – so I was able to capitalize on existing relationships and historical information to have an immediate impact. Read more >>
a marketing strategy + website for a novel’s release
As a personal friend of the author and her husband, and sharing their vision of a more tolerant world, I was thrilled to provide marketing advisory services for the launch of this book and the associated website as a pro bono project. Working closely with Nahid + Gerry, watching as they worked tirelessly on the book, and then on assembling a team of friends and colleagues to help promote it, was inspiring. I strongly encourage you to read this powerful story. Read more >>
a branded e-book for print + electronic distribution
Constance came to me as a referral on a project that went through several scope changes as we talked. Initially she wanted to convert a whitepaper she was writing into an e-book for publication on her website. But once we began reviewing the material together, we agreed that the reader would benefit from a reorganization of the concepts and some visual models. And there began a complete redesign. Eventually the e-book was online, and the design was turned into a printed pamphlet for wider distribution. According to Constance, the ideas presented in the publication are now standard operating procedure in several of her client companies.
a new logo + website
Collaborating enhances creativity and yields better results. And so it was when my communications + writing partner Eric Sodorff came to me about a client who had engaged him to create a modest ‘starter’ website for his fledgling consulting company. Having worked with Eric at Heidrick & Struggles, we were not only familiar with each others’ work styles and strengths, but with how a project like this should flow. Eric worked directly with the client to establish the vision for the site and to develop the content, while I developed a new logo and built the website. The client was thrilled with the entire process and the end result.
a rapid-release dynamic micro-site
With Cook Associates’ 50th anniversary quickly approaching, the vice president of marketing had a short window in which to showcase the milestone on the company website. Like many of us when we have an urgent need and a low budget, she called on a few trusted colleagues to pull something together. In less than 4 weeks, we built a dynamic commemorative micro-site that pays homage to the firm’s history and significance in their industry, while demonstrating a clear vision for a vibrant future. It even included a guestbook where clients and friends could leave congratulatory messages for all to enjoy.