about

Like a lot of professional marketers, I’d rather talk about my clients than about myself. Still, telling stories is the best way to connect with an audience, so here is a (very) short story about how I came to be a strategic marketing partner to a small group of boutique search firms, chambers, and similar clients.

becoming a strategic marketing partner

Julie UmnusAfter 18 years in professional services, first in executive search then a law firm, I started my own marketing services company at the height of the 2008 economic downturn. I began by serving clients in executive search because that’s where I had the most experience and connections. Soon, I tapped into my affinity for local and independent businesses by adding chambers and non-profits to my portfolio.

In the nearly 10 years since, my clients have seen as much as 80-100% improvement in online engagement and increased revenue and profits, at far less cost than staffing an internal marketing department. Still, I consider myself more than just a strategic marketing partner. In a lot of ways, I’m like a craftsman, crafting distinctive, one-of-a-kind solutions that match your organization’s distinctive style.

Today, my very first client is still a client, and others come to me as referrals from clients, colleagues, partners, and friends. That trust humbles me and motivates my best performance. Collaborating with clients to achieve success is the best way I can demonstrate that their trust is not misplaced.

valued partners

Artisan Etc operates as an independent boutique marketing firm providing a range of client services as a solo practitioner or as a diverse team of professionals.

Collaboration can enhance creativity and yield better results. Depending on the skill set needed, we employ a wide range of designers, developers, writers, media companies, technology support, and other professionals who are highly-skilled in their field.

I am a strong proponent of the team-based approach so let me know if you’re interested in working together to help each other better serve our clients.

Schedule time to talk about working together